new gods," is extremely evocative and closely related to "strange gods."
(i) I have read that the Olympians were sometimes called "new gods" by contrast with the Titans whom they had overthrown.
(ii) Jack Kirby created New Gods. (See image.)
(iii) Socrates was wrongly accused of introducing new gods (also here).
(iv) In Acts 17.18, someone thinks that Paul is preaching foreign gods.
(v) The First Commandment forbids "strange gods."
(vi) In South America, a new pantheon had replaced an older pantheon shortly before the Conquistadors arrived.
When believers in a particular religion hear an alternative message preached, they can often dismiss it as of no concern to them if it is simply different whereas they might by contrast feel challenged by any teaching that is closer to their existing practice because such a teaching can demand that they change their practice in some way. "You are misinterpreting these scriptures" etc. On the other hand, anything new can have mere novelty value. Check out a new practice carefully before committing to it.
Meanwhile, Odin should refer to "the new god," not to "the new gods." I think he is getting confused.